HurryUp

Product design

Branding

Challenge your friends - or anybody!

See website

(2023)

(0)

KPI

4 sports

700+ users

(1)

About

From concept to release

With HurryUp, the idea was to enable people to compete in public or private challenges grouping together several “segments”, all over the world.

(2)

Brand identity

3, 2, 1, Go!

Vibrant colors, professional and timeless typography, a logo that calls for competition. A brand identity that works in every medium, from product to advertising.

(3)

Product

Compete and climb the leaderboard

Zaptec’s audience is diverse: private customers exploring home charging, professionals evaluating large-scale solutions, suppliers, and installers needing practical resources. Addressing all of them required clarifying pathways that were previously fragmented or difficult to locate. The redesign prioritizes clear entry points and purposeful segmentation, ensuring each user type quickly finds the information relevant to their context.

Compete in running, cycling, Nordic skiing, or all three! Join unique challenges in every corner of the globe and show your friends - or the world - who's really the best.

Numerous segments await you... Show what you're made of in each one and climb the rankings. You also have access to useful information such as topography and length.