BDK Redesign
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(2023)
(1)
About
A whole new brand identity and website
With the aim of modernizing the BDK Parfums website while preserving its strong identity, we opted for a sober, elegant approach in keeping with the codes of luxury.
With the aim of modernizing the BDK Parfums website while preserving its strong identity, we opted for a sober, elegant approach in keeping with the codes of luxury.
With the aim of modernizing the BDK Parfums website while preserving its strong identity, we opted for a sober, elegant approach in keeping with the codes of luxury.
However, in order to maintain the brand's uniqueness, we sought to emphasize the visuals to break with traditional conventions and ensure product-centric navigation.
However, in order to maintain the brand's uniqueness, we sought to emphasize the visuals to break with traditional conventions and ensure product-centric navigation.
However, in order to maintain the brand's uniqueness, we sought to emphasize the visuals to break with traditional conventions and ensure product-centric navigation.
(2)
Brand identity
Redefine the brand identity while remaining true to the BDK spirit
BDK Parfums' identity is marked by colorful, original and high-quality visuals. So, we decided to make the art direction sober and centered around shades of gray to create a contrast with the visuals and sublimate them.
BDK Parfums' identity is marked by colorful, original and high-quality visuals. So, we decided to make the art direction sober and centered around shades of gray to create a contrast with the visuals and sublimate them.
BDK Parfums' identity is marked by colorful, original and high-quality visuals. So, we decided to make the art direction sober and centered around shades of gray to create a contrast with the visuals and sublimate them.
The typography, also present in the logo, was a real tool to highlight the elegance and sophistication that this project inspired and that BDK products embody. They highlight this prestigious luxury craftsmanship, with quality at its core.
The typography, also present in the logo, was a real tool to highlight the elegance and sophistication that this project inspired and that BDK products embody. They highlight this prestigious luxury craftsmanship, with quality at its core.
The typography, also present in the logo, was a real tool to highlight the elegance and sophistication that this project inspired and that BDK products embody. They highlight this prestigious luxury craftsmanship, with quality at its core.
(3)
Website
Fully expressing one's own identity in a strategic way
Zaptec’s audience is diverse: private customers exploring home charging, professionals evaluating large-scale solutions, suppliers, and installers needing practical resources. Addressing all of them required clarifying pathways that were previously fragmented or difficult to locate. The redesign prioritizes clear entry points and purposeful segmentation, ensuring each user type quickly finds the information relevant to their context.
Zaptec’s audience is diverse: private customers exploring home charging, professionals evaluating large-scale solutions, suppliers, and installers needing practical resources. Addressing all of them required clarifying pathways that were previously fragmented or difficult to locate. The redesign prioritizes clear entry points and purposeful segmentation, ensuring each user type quickly finds the information relevant to their context.
Zaptec’s audience is diverse: private customers exploring home charging, professionals evaluating large-scale solutions, suppliers, and installers needing practical resources. Addressing all of them required clarifying pathways that were previously fragmented or difficult to locate. The redesign prioritizes clear entry points and purposeful segmentation, ensuring each user type quickly finds the information relevant to their context.
Today, the number of visits to the luxury goods industry on mobile devices is constantly increasing, while the conversion rate remains higher on desktop screens. However, given the number of mobile users, more purchases are made on this type of device.
Today, the number of visits to the luxury goods industry on mobile devices is constantly increasing, while the conversion rate remains higher on desktop screens. However, given the number of mobile users, more purchases are made on this type of device.
Today, the number of visits to the luxury goods industry on mobile devices is constantly increasing, while the conversion rate remains higher on desktop screens. However, given the number of mobile users, more purchases are made on this type of device.
For the collection pages, the idea was to strike a balance between product, blank space and visuals. The result is a grid displaying products, visuals and text. It limits the number of products displayed, thus reinforcing the brand's luxury image. This grid is adaptive, and can work with any number of products.
For the collection pages, the idea was to strike a balance between product, blank space and visuals. The result is a grid displaying products, visuals and text. It limits the number of products displayed, thus reinforcing the brand's luxury image. This grid is adaptive, and can work with any number of products.
For the collection pages, the idea was to strike a balance between product, blank space and visuals. The result is a grid displaying products, visuals and text. It limits the number of products displayed, thus reinforcing the brand's luxury image. This grid is adaptive, and can work with any number of products.
When it comes to the product page, we've taken a more classic approach, so as not to lose users. All important product information is included. At the end of the page, there's a large product push to another product in the collection, with two visual backgrounds to highlight the product.
When it comes to the product page, we've taken a more classic approach, so as not to lose users. All important product information is included. At the end of the page, there's a large product push to another product in the collection, with two visual backgrounds to highlight the product.
When it comes to the product page, we've taken a more classic approach, so as not to lose users. All important product information is included. At the end of the page, there's a large product push to another product in the collection, with two visual backgrounds to highlight the product.
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