Paw Place
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Product design
Product design
Branding
Branding
Everything you and your pet need
(2025)
(1)
Context
Building a connected pet experience
Paw Place was designed as a unified platform where pet owners can connect, share, and manage every aspect of their animals’ daily lives. The goal was to bring together social interactions, practical tools, and service discovery into one cohesive ecosystem. While existing pet-focused platforms try to fill this space, many fall short—either through limited functionality, outdated interfaces, or a lack of genuine value for owners.
Paw Place was designed as a unified platform where pet owners can connect, share, and manage every aspect of their animals’ daily lives. The goal was to bring together social interactions, practical tools, and service discovery into one cohesive ecosystem. While existing pet-focused platforms try to fill this space, many fall short—either through limited functionality, outdated interfaces, or a lack of genuine value for owners.
Paw Place was designed as a unified platform where pet owners can connect, share, and manage every aspect of their animals’ daily lives. The goal was to bring together social interactions, practical tools, and service discovery into one cohesive ecosystem. While existing pet-focused platforms try to fill this space, many fall short—either through limited functionality, outdated interfaces, or a lack of genuine value for owners.
The project’s ambition was therefore simple: create a modern, engaging experience that strengthens the bond between people and their pets, while making pet care easier and more intuitive. Paw Place approaches the subject not only as a social network for humans, but also as a space that encourages animals themselves to socialize - bridging digital interactions with real-world encounters.
The project’s ambition was therefore simple: create a modern, engaging experience that strengthens the bond between people and their pets, while making pet care easier and more intuitive. Paw Place approaches the subject not only as a social network for humans, but also as a space that encourages animals themselves to socialize - bridging digital interactions with real-world encounters.
The project’s ambition was therefore simple: create a modern, engaging experience that strengthens the bond between people and their pets, while making pet care easier and more intuitive. Paw Place approaches the subject not only as a social network for humans, but also as a space that encourages animals themselves to socialize - bridging digital interactions with real-world encounters.
(2)
Insights
Understanding owners’ needs
Pet owners today look for more than just a place to post cute photos. They need reliable tools to organize vet care, track important information, discover trusted professionals, and find a community that understands the realities of pet ownership. Across competitive platforms, users repeatedly highlight gaps such as confusing interfaces, cluttered feeds, limited communication tools, and a lack of meaningful features beyond basic posting.
Pet owners today look for more than just a place to post cute photos. They need reliable tools to organize vet care, track important information, discover trusted professionals, and find a community that understands the realities of pet ownership. Across competitive platforms, users repeatedly highlight gaps such as confusing interfaces, cluttered feeds, limited communication tools, and a lack of meaningful features beyond basic posting.
Pet owners today look for more than just a place to post cute photos. They need reliable tools to organize vet care, track important information, discover trusted professionals, and find a community that understands the realities of pet ownership. Across competitive platforms, users repeatedly highlight gaps such as confusing interfaces, cluttered feeds, limited communication tools, and a lack of meaningful features beyond basic posting.
These insights shaped Paw Place’s direction. The platform focuses on clarity, warmth, and usability, blending a friendly visual identity with structured, helpful features. Every section - social, care, messaging, and services - was conceived to solve a real need while keeping the experience approachable and enjoyable.
These insights shaped Paw Place’s direction. The platform focuses on clarity, warmth, and usability, blending a friendly visual identity with structured, helpful features. Every section - social, care, messaging, and services - was conceived to solve a real need while keeping the experience approachable and enjoyable.
These insights shaped Paw Place’s direction. The platform focuses on clarity, warmth, and usability, blending a friendly visual identity with structured, helpful features. Every section - social, care, messaging, and services - was conceived to solve a real need while keeping the experience approachable and enjoyable.
(3)
Community
Connecting owners and their pets
At the heart of Paw Place is a social feed inspired by the simplicity and immediacy of micro-blogging. Owners can share moments, updates, and discoveries, while profiles exist for both humans and their animals. Pet profiles highlight useful details such as age, weight, behavior traits, likes and dislikes, and more - helping other owners understand each animal before meeting them in person.
At the heart of Paw Place is a social feed inspired by the simplicity and immediacy of micro-blogging. Owners can share moments, updates, and discoveries, while profiles exist for both humans and their animals. Pet profiles highlight useful details such as age, weight, behavior traits, likes and dislikes, and more - helping other owners understand each animal before meeting them in person.
At the heart of Paw Place is a social feed inspired by the simplicity and immediacy of micro-blogging. Owners can share moments, updates, and discoveries, while profiles exist for both humans and their animals. Pet profiles highlight useful details such as age, weight, behavior traits, likes and dislikes, and more - helping other owners understand each animal before meeting them in person.
The platform encourages real-world interactions by highlighting local users and their pets, allowing owners to discover new people, plan meetups, and help their animals socialize. Whether it’s sharing a quick photo or arranging a dog-park session, the social layer serves as the foundation for everything else in the app.
The platform encourages real-world interactions by highlighting local users and their pets, allowing owners to discover new people, plan meetups, and help their animals socialize. Whether it’s sharing a quick photo or arranging a dog-park session, the social layer serves as the foundation for everything else in the app.
The platform encourages real-world interactions by highlighting local users and their pets, allowing owners to discover new people, plan meetups, and help their animals socialize. Whether it’s sharing a quick photo or arranging a dog-park session, the social layer serves as the foundation for everything else in the app.
(4)
Product
Tools that simplify daily care
Beyond the community, Paw Place provides a structured dashboard to centralize essential information. Owners can manage reminders, monitor vet follow-ups, keep track of frequently purchased products, and save their favorite walking routes. Each pet has its own detailed sheet with general info, medical history, allergies, treatments, documents, genealogy preview, emergency contacts, and more.
Beyond the community, Paw Place provides a structured dashboard to centralize essential information. Owners can manage reminders, monitor vet follow-ups, keep track of frequently purchased products, and save their favorite walking routes. Each pet has its own detailed sheet with general info, medical history, allergies, treatments, documents, genealogy preview, emergency contacts, and more.
Beyond the community, Paw Place provides a structured dashboard to centralize essential information. Owners can manage reminders, monitor vet follow-ups, keep track of frequently purchased products, and save their favorite walking routes. Each pet has its own detailed sheet with general info, medical history, allergies, treatments, documents, genealogy preview, emergency contacts, and more.
A complete messaging system brings an additional sense of fun and utility. Conversations support tagging both owners and pets, while custom Petmojis give each animal a playful identity. Users can also share walks directly through chat, making it easier to plan outings or recommend routes.
A complete messaging system brings an additional sense of fun and utility. Conversations support tagging both owners and pets, while custom Petmojis give each animal a playful identity. Users can also share walks directly through chat, making it easier to plan outings or recommend routes.
A complete messaging system brings an additional sense of fun and utility. Conversations support tagging both owners and pets, while custom Petmojis give each animal a playful identity. Users can also share walks directly through chat, making it easier to plan outings or recommend routes.
The services section rounds out the ecosystem, offering a curated directory of pet-sitters, walkers, vets, groomers, and trainers that owners can book directly through the app.
The services section rounds out the ecosystem, offering a curated directory of pet-sitters, walkers, vets, groomers, and trainers that owners can book directly through the app.
The services section rounds out the ecosystem, offering a curated directory of pet-sitters, walkers, vets, groomers, and trainers that owners can book directly through the app.
The walking feature adds another dimension, offering a familiar map interface enriched with points of interest like water access, waste-bag dispensers, or canine rest areas. Users nearby - and their accompanying animals - are also visible, creating opportunities for spontaneous interactions and new connections.
The walking feature adds another dimension, offering a familiar map interface enriched with points of interest like water access, waste-bag dispensers, or canine rest areas. Users nearby - and their accompanying animals - are also visible, creating opportunities for spontaneous interactions and new connections.
The walking feature adds another dimension, offering a familiar map interface enriched with points of interest like water access, waste-bag dispensers, or canine rest areas. Users nearby - and their accompanying animals - are also visible, creating opportunities for spontaneous interactions and new connections.
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