Little Things
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(2025)
(1)
Purpose
Shifting perception
Little Things explores a simple idea: helping people move past their fear of insects and other small creatures by showing them just how intricate, surprising, and essential these species are.
Little Things explores a simple idea: helping people move past their fear of insects and other small creatures by showing them just how intricate, surprising, and essential these species are.
Little Things explores a simple idea: helping people move past their fear of insects and other small creatures by showing them just how intricate, surprising, and essential these species are.
The project builds a bridge between curiosity and understanding by presenting insects not as pests, but as vital contributors to life on Earth.
The project builds a bridge between curiosity and understanding by presenting insects not as pests, but as vital contributors to life on Earth.
The project builds a bridge between curiosity and understanding by presenting insects not as pests, but as vital contributors to life on Earth.
The platform grew from a personal fascination with insects. Photographing them became a way to observe their details up close, and Little Things transforms that habit into a place for others to do the same - discover, learn, and share. The result is a warm, approachable environment designed to guide users into a world they often overlook.
The platform grew from a personal fascination with insects. Photographing them became a way to observe their details up close, and Little Things transforms that habit into a place for others to do the same - discover, learn, and share. The result is a warm, approachable environment designed to guide users into a world they often overlook.
The platform grew from a personal fascination with insects. Photographing them became a way to observe their details up close, and Little Things transforms that habit into a place for others to do the same - discover, learn, and share. The result is a warm, approachable environment designed to guide users into a world they often overlook.
Little Things is an educational and exploratory experience. It aims to provide reliable information, encourage casual discovery, and create a space where people can contribute their own encounters. The challenge was to balance storytelling with clarity, making each section accessible regardless of the user’s familiarity with insects.
Little Things is an educational and exploratory experience. It aims to provide reliable information, encourage casual discovery, and create a space where people can contribute their own encounters. The challenge was to balance storytelling with clarity, making each section accessible regardless of the user’s familiarity with insects.
Little Things is an educational and exploratory experience. It aims to provide reliable information, encourage casual discovery, and create a space where people can contribute their own encounters. The challenge was to balance storytelling with clarity, making each section accessible regardless of the user’s familiarity with insects.
While the platform naturally appeals to insect enthusiasts, it also targets the “quietly curious”: people who may not know much about insects but are open to learning. The experience is intentionally light, friendly, and welcoming, lowering the barrier for anyone hesitant to engage with this subject.
While the platform naturally appeals to insect enthusiasts, it also targets the “quietly curious”: people who may not know much about insects but are open to learning. The experience is intentionally light, friendly, and welcoming, lowering the barrier for anyone hesitant to engage with this subject.
While the platform naturally appeals to insect enthusiasts, it also targets the “quietly curious”: people who may not know much about insects but are open to learning. The experience is intentionally light, friendly, and welcoming, lowering the barrier for anyone hesitant to engage with this subject.
(2)
Content
A friendly way into nature
The content strategy focuses on an approachable tone: friendly, curious, and lightly playful, while remaining informative. Each section acts as an entry point into a different way of learning - through facts, visuals, community sharing, or cultural references. The goal is to broaden perspectives without overwhelming users.
The content strategy focuses on an approachable tone: friendly, curious, and lightly playful, while remaining informative. Each section acts as an entry point into a different way of learning - through facts, visuals, community sharing, or cultural references. The goal is to broaden perspectives without overwhelming users.
The content strategy focuses on an approachable tone: friendly, curious, and lightly playful, while remaining informative. Each section acts as an entry point into a different way of learning - through facts, visuals, community sharing, or cultural references. The goal is to broaden perspectives without overwhelming users.
The information architecture reflects this intention. Clear, distinct pathways guide users from the homepage to the site’s main destinations: Portraits, Insectarium, Daily Buzz, and Works of Art. Each path supports a different mode of discovery, making the ecosystem feel coherent and intuitive.
The information architecture reflects this intention. Clear, distinct pathways guide users from the homepage to the site’s main destinations: Portraits, Insectarium, Daily Buzz, and Works of Art. Each path supports a different mode of discovery, making the ecosystem feel coherent and intuitive.
The information architecture reflects this intention. Clear, distinct pathways guide users from the homepage to the site’s main destinations: Portraits, Insectarium, Daily Buzz, and Works of Art. Each path supports a different mode of discovery, making the ecosystem feel coherent and intuitive.
(3)
Portraits
Getting to know the small things
The Portraits section invites users to explore individual species through concise profiles. Each portrait combines taxonomy, habitat, conservation status, and small curiosities to make insects feel approachable rather than abstract. The format is simple by design, encouraging users to browse without friction.
The Portraits section invites users to explore individual species through concise profiles. Each portrait combines taxonomy, habitat, conservation status, and small curiosities to make insects feel approachable rather than abstract. The format is simple by design, encouraging users to browse without friction.
The Portraits section invites users to explore individual species through concise profiles. Each portrait combines taxonomy, habitat, conservation status, and small curiosities to make insects feel approachable rather than abstract. The format is simple by design, encouraging users to browse without friction.
By offering both essential facts and unexpected details, Portraits shifts the focus from fear to fascination. It helps users see insects as living organisms with behaviors, ecosystems, and roles worth understanding.
By offering both essential facts and unexpected details, Portraits shifts the focus from fear to fascination. It helps users see insects as living organisms with behaviors, ecosystems, and roles worth understanding.
By offering both essential facts and unexpected details, Portraits shifts the focus from fear to fascination. It helps users see insects as living organisms with behaviors, ecosystems, and roles worth understanding.
(4)
Works of art
Insects in culture
A complete messaging system brings an additional sense of fun and utility. Conversations support tagging both owners and pets, while custom Petmojis give each animal a playful identity. Users can also share walks directly through chat, making it easier to plan outings or recommend routes.
A complete messaging system brings an additional sense of fun and utility. Conversations support tagging both owners and pets, while custom Petmojis give each animal a playful identity. Users can also share walks directly through chat, making it easier to plan outings or recommend routes.
A complete messaging system brings an additional sense of fun and utility. Conversations support tagging both owners and pets, while custom Petmojis give each animal a playful identity. Users can also share walks directly through chat, making it easier to plan outings or recommend routes.
The idea here is to reframe insects as characters, symbols, and muses - another way to reveal their relevance and encourage users to reconsider their preconceptions.
The idea here is to reframe insects as characters, symbols, and muses - another way to reveal their relevance and encourage users to reconsider their preconceptions.
The idea here is to reframe insects as characters, symbols, and muses - another way to reveal their relevance and encourage users to reconsider their preconceptions.
(5)
Insectarium
A collective lens
The Insectarium provides a place for users to share their own photos and encounters. This space transforms the platform from a one-way educational experience into a collective gallery, where amateur observations contribute to a shared perspective on biodiversity.
The Insectarium provides a place for users to share their own photos and encounters. This space transforms the platform from a one-way educational experience into a collective gallery, where amateur observations contribute to a shared perspective on biodiversity.
The Insectarium provides a place for users to share their own photos and encounters. This space transforms the platform from a one-way educational experience into a collective gallery, where amateur observations contribute to a shared perspective on biodiversity.
It’s built around the idea that wonder is not reserved for specialists. Everyday moments - an insect crossing a path, resting on a leaf, or hiding under a bench - become part of a larger story users can browse and contribute to.
It’s built around the idea that wonder is not reserved for specialists. Everyday moments - an insect crossing a path, resting on a leaf, or hiding under a bench - become part of a larger story users can browse and contribute to.
It’s built around the idea that wonder is not reserved for specialists. Everyday moments - an insect crossing a path, resting on a leaf, or hiding under a bench - become part of a larger story users can browse and contribute to.
(6)
Daily Buzz
Stories from the field
Daily Buzz gathers varied formats - interviews, articles, podcasts - to explore insects from different angles. From expert insights to casual stories, the section adds rhythm and depth to the platform, giving users reasons to return and continue learning.
Daily Buzz gathers varied formats - interviews, articles, podcasts - to explore insects from different angles. From expert insights to casual stories, the section adds rhythm and depth to the platform, giving users reasons to return and continue learning.
Daily Buzz gathers varied formats - interviews, articles, podcasts - to explore insects from different angles. From expert insights to casual stories, the section adds rhythm and depth to the platform, giving users reasons to return and continue learning.
The aim is to make education feel dynamic. Rather than relying solely on static information, Daily Buzz introduces voices, opinions, and narratives that contextualize insects within culture, science, and everyday life.
The aim is to make education feel dynamic. Rather than relying solely on static information, Daily Buzz introduces voices, opinions, and narratives that contextualize insects within culture, science, and everyday life.
The aim is to make education feel dynamic. Rather than relying solely on static information, Daily Buzz introduces voices, opinions, and narratives that contextualize insects within culture, science, and everyday life.
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